Maka Zai

A storefront and lookbook concept for a Pune leather goods brand (genuine leather, unisex designs, fair pricing) where identity, storefront and content system were rebuilt in one pass, so the wordmark, the product page and the next thirty posts all come from the same set of rules.

Design + build, AGNT/01 Client, Unsolicited concept Duration: 1 week

Concept only · Designed and built by Aniket Gandhi · Not the live site, and not affiliated with or endorsed by Maka Zai

Fig. 01, Full scroll, desktop 21 seconds

The brief we set

One pass: identity, storefront and content, not three projects
Make the product legible in a single frame
Give the team a system they can post from on Monday
Design the grid before designing any one page

What we changed

Wordmark set in the same face as the site, so nothing drifts
Product page rebuilt around one hero frame and a short spec
Editorial grid that carries both a lookbook and a launch
Content templates drawn straight from the page components

The system

Token set for type, spacing and colour shared by site and social
Storefront templates: collection, product, story
Post templates that reuse the same crops and type sizes
Ships in fourteen days from sign-off

Why it matters

Most consumer brands rebrand and rebuild separately
The seam between the two is where consistency dies
A shared token set keeps the feed and the site in step
Systems outlive campaigns

Fig. 02, Hero, single-frame product

Maka Zai Leather concept, hero composition — Fig. 03, Grid and identity study

The Spec

Build notes.

SPEC

Type: Identity refresh, storefront rebuild and a content system delivered together
Identity: Wordmark, lockups and a one-page rule sheet set in the site's own typeface
Display: Satoshi at weight 900 for headlines, serif italic on the brand word only
Palette: Paper ground, ink type, one accent carried across site and social
Storefront: Three templates (collection, product, story) that cover the whole catalogue
Content: Post and story templates built from the same crops, type sizes and spacing tokens
Motion: Scroll-triggered reveals only. No autoplay carousels
Ship time: Fourteen days from sign-off to live

Maka Zai

The brief we set

What we changed

The system

Why it matters

Build notes.

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